In Los Angeles, one name is known as the fashion destination for the hip, the trendy, the celebrities: Fred Segal. With two posh locations, Melrose Avenue and Santa Monica, the Fred Segal boutiques launch new designers and introduce trends. The Santa Monica location is home to Fred Segal Beauty, a salon, medi-spa, and an agency that represents makeup artists, hairstylists, and fashion stylists, with a workshop division that provides education for these artists. FIDM grad Sheue Lin is director of this workshop division.

Sheue came to FSB right out of FIDM as Workshop Coordinator and worked under a supervisor. While at FIDM she had been working part-time at a local Victoria's Secret Beauty store as a makeup artist. Victoria's Secret Beauty wanted her to become an assistant manager, but Sheue decided she wanted to go corporate rather than retail. When the Workshop Director at FSB moved out of state, Sheue was promoted.

Sheue, who was born in Taiwan and moved to the Florida when she was four, had already received her BFA in Theatre Design from USC in Los Angeles with a minor in Business Administration and Architecture and had worked in the security alarm industry for a year when she decided she needed to be more creative. " I heard about FIDM on my car radio when I was driving to work, and I was checking into it for a friend who wanted to be a fashion designer," she remembers. "When I went online, I saw the Cosmetics & Fragrance Merchandising major [now called Beauty Industry Merchandising & Marketing], which piqued my interest."

"The knowledge that I gained from my year there was invaluable because of the awareness I received about the fashion and beauty industries," says Sheue of earning her Professional Designation degree in FIDM's one-year program. "It was great to be surrounded by people with passion, people who knew what they wanted to do with their lives," she continues. "It also started my professional network of contacts within the beauty industry. What a great introduction to the world of beauty and fashion, especially in Los Angeles, with FIDM being such a powerhouse for fashion education!"

Because she is the only one in her small division, Sheue's days aren't dull. "I get to run my own small business. I get to do the budget, I oversee the production of marketing materials, setting up a marketing plan all the way to maintaining the actual workshop space, doing inventory, operations, customer service. I take calls from people who call up and say, 'I want to be a makeup artist, what do I do?' So I have my hand in a little bit of everything," she recounts. "One of our most popular workshops is also our biggest and most fun to put together: the editorial photo shoot workshop. I not only get to work with the instructor and the students, but I'm in charge of producing a photo shoot!" Sheue also writes the brochure that goes out to market the FSB workshops, and has a hand in the brochure's design. "The best parts of the job are the variety and the challenge," she says. "It's a great honor to work with these artists who are so talented and want to give back to aspiring artists. There are always new roads to be forged because we are a growing division." She does have one aspiration in mind, however. "I've always had the goal of having my own makeup line," reveals Sheue. "I would love to get my hands on developing products!"

From the lessons she's learned along her career path, Sheue advises, "Take advantage of the opportunities that come your way even if you're not sure that they're the perfect ones for you. I believe that each opportunity brings about other unique opportunities and you can't get to one without the other," she counsels. "And don't burn bridges!" Sheue emphasizes. "You never know who you're going to work with in the future."

   

Please Note: The information contained herein was confirmed at the time of original publication