Merchandise
Marketing

What makes FIDM's program so unusual?

The Merchandise Marketing program prepares students for a wide range of careers within the global marketplace. The curriculum trains students in the planning, purchasing, allocation, and promotion of merchandise, the application of technology to this task, and the development of management and leadership skills as needed for the selling of goods and services. Students will understand the importance of professionalism, effective communication, and critical reasoning for achieving results in this diversified industry.