Applicants who have extensive work experience in beauty industry merchandising or who have a college degree in a related area are not required to do this project. For applicants who are new to beauty industry merchandising concepts, please complete the project below. If in doubt, consult your Admissions Advisor.

Develop and market a new cosmetic or fragrance

The Entrance Requirement Project described below can be downloaded in printable, PDF format by clicking here.

Imagine you are a Product Representative for a well-known cosmetic company and your job is to develop and launch a new Cosmetic or Fragrance.Describe the average customer for whom you are developing the product.
Include the following:

• Age range
• Sex
• Environment (Urban, Suburban, Country, etc.)
• Income range
• Lifestyle (Job, Leisure Activities, Family Lives, etc.)
• Values and Viewpoints
• Marital Status
• Education

Describe the characteristics of the product and the packaging and WHY it will appeal to your customer. Include the following:

• Name of the Company
• Function of the product
• Color
• Size
• Shape
• Price point

Use 8.5 ” x 11 ” paper and a medium you feel comfortable with, which may include colored pencils, felt tip pens, watercolors, etc. (please, no pastels, chalk, or charcoal). Computer graphics, magazine/catalogue clippings, or photographs are also acceptable in presenting your work.

Be prepared to discuss the types of customers targeted and the types of merchandise shown in your project.

Your work will be reviewed for creativity and quality of presentation. Remember: A neat presentation is always advantageous. All work submitted to FIDM becomes the property of the college and will not be returned.