WWW.GRAPHIC-DESIGN.COM

Review of the Graphic Design Center and DTG Magazine Website

This graphic design website has more than an abundance of information for beginners, advanced professionals, and even casual browsers. In fact, it is so rich with reviews, tips, discussions, illustrations, font samples, back issues and photos, that one could spend hours getting through it all.

Some areas of content on this website include:

• "Read Me" which highlights the latest designer news
  
  
• "DT & G Magazine" which is a Design, Typography & Graphic zine
  
  
• "The Designers’ Bookshelf" which reviews and recommends various books such as:
  • CorelDRAW10: The Official Guide
  • Real World Bryce 4
  • Flash 5: Virtual Classroom
  • easy Photoshop Books
  • best books for the mobile warrior (which refers to people who use Palm OS handhelds)
  • books for digital cameras and MAC users
    
• Also contained within this section, contributor Joyce Evans covers various aspects of the web such as browsers, navigation, counters, load times, image maps, fonts, borders, colors, and overall aesthetics.

There are additional comments by Fred Showker, who has published 60-Second Window and DT & G Magazine online since 1990. He is also the director of The Graphic Design Network which includes The Design and Publishing Center at www.graphic-design.com. This website is an entertaining and informative resource for the graphic design enthusiast.

Reviewed by FIDM Library staff member Judith Wehlau - S.F.

A Quarterly Magazine For Interiors

Nest Magazine received the 2001 ASME (American Society of Magazine Editors) award for Outstanding Design, proving this is not your typical interior design magazine. This magazine provides excellent examples of visual concepts through their distinctive style of photography. Furniture and interiors are chosen in an alternative manner in comparison to other interior publications.

Nest offers a one-of-a-kind glimpse at diverse interiors such as Buckingham Palace, a Greenwich Village walk-up, a Hong Kong penthouse, as well as a Russian orphanage. Their unique, eclectic view on decorating literally spans the globe. Innovative and creative decorating tips are not only explored but celebrated and searched out, allowing the imagination to run wild. What other magazine would bring you a front room decorated to look like a private detective’s office or a headboard accented with discarded window dressings from Hermès in Paris?

There is an undeniable flair for the unexpected on every page. Nest is a magazine that can be understood by both the professional and the novice. Published quarterly, this magazine will appeal to anyone interested in trying something different. Nest is definitely not your typical interior design magazine.

Reviewed by FIDM Library staff member Melissa Rubio - O.C.

The New Paradigm For Connecting Brands To People...

The concept of Emotional Branding is the brainchild of Marc Gobe, whose clients have included Coca-Cola, VictoriaZ(s Secret, Ann Taylor, and Lancome. Gobe introduces a new way of looking at brands in correlation to todayZ(s evolving marketplace. He explains how you can build stronger relationships with a customer by catering to their needs and desires.

The concept of "emotional branding" refers to the many layers and aspects of brand strategy. This theory concludes that emotion is the basis for customer trust and loyalty. How a store looks, how a product is packaged and how your logo is designed conveys a message to your customer.

Gobe has divided the book into three key sections to better illustrate his ideas:

• Relationship – customer, customer, customer!
• Sensorial experiences – the uncharted territory of branding
• Imagination – innovation is a brand’s best friend!

Emotional Branding gives Gobe’s unique insight into how careful marketing, packaging, promotion, and even store design can build a strong brand. This book provides insight into understanding consumer behavior and response. Anyone interested in the areas of marketing, visual display, logo design or retailing will benefit from the ideas put forth in this book.

Reviewed by FIDM Library staff member Jesus Negrete -S.D.